|Today more than ever, financial services companies need to connect to their customers. Retail banks, credit card issuers, credit unions, and brokerage firms, all need to generate more business, lower the cost of doing business, instill customer confidence and trust, and exceed customer delivery expectations.|
WorkLight for Financial Services allows companies, for the first time, to securely deliver to customers personalized account information, and balance and transaction updates via familiar consumer Web 2.0 tools and services; tools such as RSS feeds, widgets and gadgets, personalized homepages, iPhone apps, social networks, instant messaging, and more. Using these convenient means to deliver highly relevant, personalized information directly to customers, WorkLight obviates the need for consumers to log in to and navigate through complex customer web sites, thereby significantly enhancing the customer experience. The outcome is an increased number of transactions, reduced customer service costs, and an improvement in customer retention.
|WorkLight delivers the following unique benefits to financial Institutions:|
|With WorkLight, consumers reap the following benefits:|